General Inquiries
NINJA2-ScaleUp Program
العربية
Do you have an existing business? Are you ready to expand it? What are you waiting for! The opportunity is now within reach!

Your opportunity to take your business beyond borders and expand into regional markets starts with the NINJA2 Project , Join the program today and take the first step toward expanding your business regionally.

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About NINJA2 (Next Innovation with Japan)

This program aims to support Jordanian startups that are seeking to expand into neighboring fragile and conflict-affected markets, including Syria, Palestine (West Bank and Gaza), and Lebanon.

Implemented by TTi with support from the Japan International Cooperation Agency (JICA), the program helps startups prepare for regional expansion through specialized training, tailored mentorship, expert guidance, market access support, networking opportunities, and business development services.

The program focuses on strengthening startups’ readiness to enter new markets, understand local opportunities and challenges, build strategic partnerships, and develop practical expansion plans.

It also supports selected startups in validating their solutions through cross-border Proof of Concept (PoC) pilots. By enabling innovative Jordanian startups to grow beyond their home market, the program seeks to contribute to sustainable business growth, regional collaboration, and broader economic impact across fragile markets in the region.

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Who Can Apply

The program targets Jordanian startups that:

  • Be legally registered as a business.
  • Have been operational for at least 2 years.
  • Offer a technology-based or technology-enabled product or service.
  • Have an existing product, service, MVP, or operational solution beyond the idea stage.
  • Demonstrate revenue traction, active users, paying clients, or clear market validation.
  • Show strong relevance to the needs and opportunities of the target markets.
  • Have the capacity to expand regionally through remote or local partnership-based models.
  • Have a committed team with at least 2 active team members able to participate in and follow up on the program activities.
  • Be willing to participate in the program activities, including training, mentorship, market access support, and potential Proof of Concept (PoC) implementation.
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Program Timeline

Applications & Outreach: Eligible startups can apply to the program, learn about its stages and requirements, and participate in information sessions before the selection process begins.

First Selection: Eligible startups are reviewed and evaluated based on their readiness, team capacity, and potential for regional expansion. From all applications, 15 startups are selected to join the program’s first stage.

Training & Tailored Mentorship: Startups receive targeted training and one-to-one mentorship to strengthen their business models and prepare for regional expansion and Proof of Concept (PoC) implementation. This stage focuses on turning ideas into clear, actionable implementation plans.

Second Selection (PoC Support): From the first cohort, 6 startups are selected to move forward into the Proof of Concept (PoC) phase based on their readiness and implementation feasibility. This stage focuses on confirming viable, partner-supported pilot projects and preparing them for execution.

PoC Implementation: Startups implement their pilot projects in target markets with ongoing support and coordination. This stage focuses on testing solutions in real conditions, tracking performance, and generating measurable results and insights on feasibility and impact.

Pitch & Networking Event: Startups present their solutions, results, and progress to investors, partners, and ecosystem stakeholders. This stage focuses on creating connections and opportunities for partnerships, collaboration, and market access.

July – August 2026

Applications and Outreach

August 2026

First Selection

August – September 2026

Training and Tailored Mentorship

September 2026

Second Selection for Proof of Concept (PoC) Support

September 2026 – January 2027

PoC Implementation

January 2027

Pitch and Networking Event

TTi will host an 1st information session for Jordanian startups and SMEs interested in applying to the NINJA2 / ScaleUp Regional Startup Expansion Program.

The session will introduce the project scope, eligibility criteria, selection process, target markets, support provided, and application steps.

Session Details
Date: Monday, 20 July 2026
Time: 11:00 AM – 12:00 PM
Location: TTi Office
Registration: Click Here

We encourage interested startups to attend the session before submitting their application.

  • Should I choose to focus on one area/sector and work in it?

You should focus on your project’s core idea and select the sector that best aligns with your business.

  • Can I expand into countries other than the ones indicated in the call?

No. Under this program, expansion is limited to the eligible target markets: Lebanon, Syria, and Palestine (the West Bank and Gaza).

  • Can I have partners already in those countries and work with them? and should I mention them in the application?

Having a local partner is encouraged. If you already have one, you should include their details in the application form. If you do not have a partner, the program can support you in identifying potential partners.

  • Should I implement the PoC in all 3 countries?

The PoC must be implemented in at least one of the target countries. However, the ability to implement it across all three target countries is considered an advantage.

  • How should the PoC be implemented?

The PoC should be implemented remotely or through a local partner in the target country.

  • Can I travel to the target countries for project implementation purposes?

Travel under the project is not permitted due to security considerations. If travel is essential for project implementation, you must inform the program team in advance and obtain prior approval.