This program aims to support Jordanian startups that are seeking to expand into neighboring fragile and conflict-affected markets, including Syria, Palestine (West Bank and Gaza), and Lebanon.

Implemented by TTi with support from the Japan International Cooperation Agency (JICA), the program helps startups prepare for regional expansion through specialized training, tailored mentorship, expert guidance, market access support, networking opportunities, and business development services.

The program focuses on strengthening startups’ readiness to enter new markets, understand local opportunities and challenges, build strategic partnerships, and develop practical expansion plans.

It also supports selected startups in validating their solutions through cross-border Proof of Concept (PoC) pilots. By enabling innovative Jordanian startups to grow beyond their home market, the program seeks to contribute to sustainable business growth, regional collaboration, and broader economic impact across fragile markets in the region.

The program targets Jordanian startups that:

• Be legally registered as a business.
• Have been operational for at least 2 years.
• Offer a technology-based or technology-enabled product or service.
• Have an existing product, service, MVP, or operational solution beyond the idea stage.
• Demonstrate revenue traction, active users, paying clients, or clear market validation.
• Show strong relevance to the needs and opportunities of the target markets.
• Have the capacity to expand regionally through remote or local partnership-based models.
• Have a committed team with at least 2 active team members able to participate in and follow up on the program activities.
• Be willing to participate in the program activities, including training, mentorship, market access support, and potential Proof of Concept (PoC) implementation.

Applications & Outreach: Eligible startups can apply to the program, learn about its stages and requirements, and participate in information sessions before the selection process begins.

First Selection: Eligible startups are reviewed and evaluated based on their readiness, team capacity, and potential for regional expansion. From all applications, 15 startups are selected to join the program’s first stage.

Training & Tailored Mentorship: Startups receive targeted training and one-to-one mentorship to strengthen their business models and prepare for regional expansion and Proof of Concept (PoC) implementation. This stage focuses on turning ideas into clear, actionable implementation plans.